Instagram did not offer this functionality with the Swipe Up feature. They can even send responses or reactions to these Stories, leading to a more engaging experience. Better Scope of Engagement: When you add links to your Instagram Story, viewers can like or comment on your Story as well.If you are running an affiliate campaign, you can share affiliate codes or links using Link Stickers in IG Stories. Highlight Brand Partnerships: If you are collaborating with other brands or creators, it’s easy to promote their websites or pages via the Link Sticker.Plus, you can change the size of the Link Sticker according to your requirements. IG also provides four color options so that the Sticker can match the overall aesthetic of your Story. You can add any text up to 46 characters to your Link Sticker. Customization Ability: With the Instagram Stories Link Sticker, you have the ability to customize how your link appears.This means that creators and small businesses with smaller followings can still use the link feature just like their larger counterparts. Accessible to All: The Instagram Stories Link Stickers allow users to link to products, services, and other content without having the 10K followers requirement that is necessary for Swipe Up.Here’s why adding links to IG Stories is more convenient than using the Swipe Up feature:
The new Link Sticker functionality comes with some added benefits. While Instagram didn’t go into the details, they explained that they took the decision to “ streamline the Stories creation experience.” They also suggested that they wanted to provide more “ creative control” to users with the Instagram Link Stickers. However, Instagram retired the swipe up feature in August 2021. Once the Story is live with a Link Sticker, you can track how many users tapped on your link via Instagram analytics. Using these customizable Link Stickers, businesses can boost sales or drive traffic to their website. When viewers click on that link, IG can redirect them to an external link to a website, product page, or landing page. Instagram Stories Link Stickers enable users to add a clickable link to their Story. What Are Instagram Stories Link Stickers?
#ADD LINK TO INSTAGRAM STORY HOW TO#
What Are Instagram Stories Link Stickers?.
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